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GM to Sell Hummer Brand -- Now the Auto Industry's Worst Performer

GM to Sell Hummer Brand -- Now the Auto Industry's Worst Performer

Saying that the market shift to smaller vehicles is permanent, Rick Wagoner, the General Motors CEO, today announced that the company is considering the sale of the Hummer brand. Wagoner also announced the closing of 4 truck plants and said the company would focus on making smaller calls -- including its electric vehicle, the Volt.

For a number of years the Hummer was one of GM's strongest brands. Now it is its worst -- in fact it is currently the worst-performing car brand in the US auto industry, with sales down 30% over the last year.